There’s a debate raging in journalistic circles about a controversial innovation in marketing: Native advertising a.k.a. advertorials a.k.a. sponsored content a.k.a. the worst thing to happen to journalism ever, according to many journalists.
Conversations on politics, culture and media / des échanges sur la politique, la culture et les médias
Last July, in Regina Beach, Saskatchewan, a cutting crew arrived to take down some lovely old trees. Saskatchewan Parks had decided they were a safety hazard because a child had broken his leg in a fall from one. The over-reaction was so absurd it provoked editorial satire rather than mere comment.
It’s our pleasure to unveil our revamped and bilingual website! As Provocateur grows, we’ve tinkered our services based on demand to reflect the need for more content-driven public relations, particularly in a new media context. Our business now centres around consulting (how to manage brands) and content (how to add value and implement a brand’s communications plan). Small and medium-sized businesses, in an internet age, are increasingly interested in PR services as new challenges are emerging.
We’ve been noticing a number of alarming headlines and posts about our third-favourite social network.
Let me preface this blog by saying that I can be a little OCD as a writer and communicator, and things bother me more than they should.
We met with a client this morning and found ourselves making the same pitch about social media that we’ve made time and time again over the past couple of years, so we thought we’d share it.